Joseph Lawrence

PR lead · Social media strategist

PR and social campaigns that get people talking about
your launch.

I'm Joseph Lawrence. I run launches, creator campaigns and paid social for brands, artists and institutions.

Focus
PR, influencer, paid social
Based
Nigeria, works remotely
Availability
Open for Q4 2026
Joseph Lawrence
Joseph LawrencePR · Social · Paid
25M+streams on a single I led PR for
50K+app downloads from one creator campaign
7.5×return on ad spend, Meta and TikTok
+400%follower and engagement growth on X

Campaigns for

  • KaganTech

01Selected work

Campaigns that moved the numbers.

Tiimie · Music PR

“Broken Souls” release

A single that kept climbing long after release week. 25M+streams to dateRead → Central Bank of Nigeria · Crisis comms

Rapid response to misinformation

Credible voices on the record within the hour. 1 hraverage response timeRead → BoldSwitch · Fintech app

Standing out in a crowded market

Creators online and activations offline, pointed at one goal. 50K+app downloadsRead → KaganTech / XtraSpace · X growth

Growing a tech brand on X

Native content and daily community work, tuned every week. +400%followers and engagementRead →

More work

  • Paid social, several brandsMeta and TikTok, $15K+ a year each7.5× ROAS
  • @ilyechoTikTok content from scratch654.7K views in 28 days
  • Two LinkedIn profilesProfile rebuilds and contentUp to +2,766% impressions
  • Jiji NigeriaSocial content and amplificationInstalls and sign-ups

From the dashboards

02About

How I work.

I work independently, so the person planning your campaign is the one briefing creators, reading the numbers and writing your report. I care about the right voices over the loudest ones. I'm also a creator and brand ambassador myself, so I know both sides of a brief.

PR and launches

Releases and announcements, from first tease to follow-up.

Crisis comms

Fast messaging and sentiment tracking when a story turns.

Influencer campaigns

Creators picked for fit, briefed well, managed end to end.

Paid social

Meta and TikTok buying with weekly optimisation.

Content and voice

Calendars, brand voice guides and platform-native posts.

Reporting

What worked, what didn't, and what changes next.

Certified

  • Media Planning ProfessionalMeta
  • Media Buying ProfessionalTikTok
  • Full Stack Digital MarketingRevoU
  • Power BI and Power QueryMicrosoft tools

Tools

  • Meta Ads Manager
  • TikTok Ads Manager
  • X Analytics
  • Google Analytics
  • Power BI
  • Google Sheets
  • Canva
  • CapCut
  • Notion

03Accounts

Accounts I've grown.

PlatformAccountMy roleResult
X@tiimieofficialPR lead, influencer rollout25M+ streams
X@kagantechGrowth lead+400% growth
TikTok@ilyechoStrategy and content creation654.7K views in 28 days
LinkedInjeffrey-jolaProfile and content+2,766% reach
X@kwalitykontentStrategy and content

04Contact

Planning a launch, or need help with one that's already out?

Tell me what you're working on. I usually reply within a day.

Emailyour.email@domain.com
LinkedInProfile
MediumWriting